Thoughts in Motion...


I enjoy a lifelong fascination with media arts; most specifically journalism, digital storytelling, and nonfiction television.

At age 22, just after graduating with an undergraduate degree from Emerson College, I had the privilege of serving as an executive producer on the team that launched CNN. 

For much of my subsequent career, I worked as a television executive producer, director, and entrepreneur in Los Angeles, where my companies supplied content to many of the major networks and studios. 

In 2009, my interests returned to academia. I’m now an assistant professor at the School of Journalism and Communication at University of Oregon, where I earned my Ph.D. (2012). I teach media innovation, multimedia journalism, and documentary filmmaking there, alongside a team of distinguished colleagues.

My primary research focus is the Journalistic Learning Initiative (JLI).

I employ both quantitative and qualitative research methods to study scholastic journalism, educational reform, new technologies, and politics. 

Much of my work is theoretically framed by:

Motivation Theories

Self-Determination Theory (Deci & Ryan, 2008), which addresses the social and environmental factors that affect intrinsic motivation.

Social Cognitive Theory  (Bandura, 1997)  Self-Efficacy is defined as one’s belief in his or her ability to succeed in specific situations.

Social Learning Theories

Communities of Practice (Lave & Wenger, 1989; Wenger 1991) Etienne Wenger summarizes (CoP) as “groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.”

Social Development Theory (Vygotsky, 1962)  Russian psychologist Lev Vygotsky (1896-1934) asserted that social interaction plays a fundamental role in the process of cognitive development.

Discourse Studies

Critical Discourse Analysis  (Fairclough, 2001) CDA looks at the relationship between language and power.


Media Studies...

ED MADISON, Ph.D. teaches media innovation, multimedia journalism, and documentary filmmaking at the University of Oregon, School of Journalism and Communication, where he is an assistant professor and manages media partnerships. He earned his Ph.D. there in 2012.  Ed also teaches experimental courses in media and technology for UO’s College of Education  He is also an Apple Distinguished Educator and an Adobe Education Leader.

Ed is also a successful entrepreneur with a twenty-eight year track record in major Hollywood-based network and studio production.  He was a founding producer for CNN and his own companies have provided services for most of the major networks and studios, including CBS, ABC, A&E, Paramount, Disney, and Discovery.  Ed has contributed to the success of many top-rated series that helped to define the lifestyle/travel television genre, including Lifestyles of the Rich & Famous, A&E Top 10 and Entertainment Tonight.

He is President/CEO of Engaging Media -- a Northwest based media production and marketing  consulting firm that serves clients around the world.

Recent Projects

Research Interests

My current research interests include:

Journalistic Learning - Educators seek to enhance all students’ informed thinking skills, provide opportunities for project-based learning, and to teach teamwork. These are the essential elements of journalism curricula.  I’m studying several unique programs where K-12 educators are using journalism to engage students and improve their overall language arts skills. Access the study here.

Mobile Media - How are smartphones and tablet devices transforming education? How is the iPad (and similar devices) altering publishing and media business models?

Participatory Media - Today, everyone has the power to publish. There are few barriers to competing with well-established media institutions. How are legacy media companies navigating in this new terrain, and negotiating their relationships with a newly empowered public?

Political Discourse - What are the possible implications of the increasing trend towards opinion-based journalism? What is the future of objective reporting? What happens in a democracy when the public chooses sources that match their preexisting ideologies?

Teaching Interests

My current teaching interests include:

Emerging Media, Digital Media and Social Change, Media Innovation, Multimedia Journalism/Digital Storytelling, Mobile Media, Digital Publishing, Media Entrepreneurship, and Professional Excellence

Consulting Expertise

Corporate, nonprofit and political media strategy; media content development, acquisition and production; media career design and talent management; media-related curricula development; and innovative learning methodologies.

THE Journalistic Learning Initiative